The significance of data for an enterprise and its security has resulted in the formulation of numerous regulations and policies concerning data protection. One that deserves mention in this context is the Data Protection Act of 1998 that got enforced on March 1st 2000. The Act concentrates on providing individual rights regarding processing and sharing data.  Today employers must ensure that their enterprises comply with the regulations set up by the Data Protection Act of 1998. This apart, select data sources that are collated during employee record updates, health check and monitoring analysis etc. should be kept confidential.

Data protection can become a tedious process for many. However, recently it has gained greater importance as, storing, shifting, managing and processing professional data has become mandatory for every organization as any loss of data can lead to huge losses and detrimental to their reputation. In most cases, data is lost owing to reasons such as:


  • Physical causes – System and hardware malfunctioning like disk controller failures.
  • Natural Disasters – Calamities such and floods can wipe out an entire data center.
  • Human errors – This takes places in two forms, namely unintentional human errors/ accidents and intentional error that are deliberately done to steal important data.
  • Logical Causes – Software corruption, i.e. a software containing bugs that results in data corruption.

Features of Data Protection Solutions
Therefore to make the task of securing valuable and easy service providers specializing in application security have come up with advanced data center solutions, offering the following services:

Strategy and Design
Here the service provider assesses any data protection requirements and then sets up an effective data classification plan. It further analyzes critical data and aspects such as who owns and creates it, the manner in which it is used and shared and other such details. Based on this detailed risk assessment, a data protection framework is created to address the present and other emerging trends such as BYOD, Mobility and Cloud.

Control and Integration
With the help of the service provider you can implement a correct data protection and security technology for instance, digital rights management, data leakage prevention, database access monitoring tools etc. The service provider further offers technical deployment and project management support for efficient implementation as per the design criteria.

Sustenance and Optimization
Here the service provider helps you to optimize and fine tune the technology deployment that leads to better alignment with business data movement rules, reduction in false positives and implementing a robust incident and consequence management framework for ongoing vigilance.

Thus, information risk management is imperative in today’s high-tech era, where data moves through various network every day, making it vulnerable to third party attacks. Advanced data protection programs help you to implement a comprehensive data security structure all through the information life cycle.

Read more on - mobile security, identity access management

 
Technological innovations over the years have led to the development of high intelligence electronic devices. Today's marketplace is  made up of consumer electronics such as high-end mobile devices, tablets, laptops and Blu-ray players, telecom networking devices  to suit the widespread networking requirements of the global enterprises and medical therapy devices to aid the innovations in healthcare industry.All these devices have however something in common- the embedded technology.

Though cloud-based technologies enable wireless connectivity and communication between multiple devices and back-end services, self-contained devices with embedded software have become vital in today's technology scenario.The demand for smaller and comfortable on-the go devices have paved way for the development of consumer electronic solutions  that can juggle easily between the hardware, software and the user interface. The leading service providers  of embedded systems development with their wide expertise across various industry segments, help enterprises by building embedded products that can be based on innovative hardware.

Embedded software solutions as defined by Wikipedia is “a computer software, written to control machines or devices that are not typically thought of as computers. It is typically specialized for the particular hardware that it runs on and has time and memory constraints.” With the rising demands of intelligent consumer electronic solutions, manufacturers and their product development service teams work to build in embedded software in every device from cars to telephones modems, robots, household appliances, security systems , televisions, digital watches and pacemakers and even more sophisticated devices used on airplanes, missiles and process control systems.

By working through various application layers in complex software designs, the embedded software developers collaborates through every stage in the product engineering process right from selection of the hardware, adaptation of the operating systems, software development to designing the user interface.  The embedded software solutions enables enterprises to minimize expenses and  operate on strict budgets. The increasing consumer needs have led to expanding the creativity limits of embedded software developers. Today they have provided the consumers with voice-controlled smart TVs to multi-touch e-readers and  3D projectors. With the vast amount of content in digital form, these  innovations in technology  helps in wireless streaming of content and searching content through voice commands thus  providing user friendly devices with  better  access to digital content.

With their competencies in various platforms ranging from  Linux, Android, VxWorks, Windows CE, ThreadX, QNX, hardware design & assembly, UI and business logic application software  and embedded tools, the leading technology service providers not only offer consumer electronics solutions for smart TV's and digital cameras but also  for medical equipments. Their strong expertise in embedded software,helps them to develop medical devices for customers with the need for medical equipments with improved diagnostic capabilities. These help the medical practitioners to streamline the treatment process and engage patients with care.


Related Links:  financial software services , ecommerce software solution

 
The modern day business environment demands increased efficiency, security and regulatory compliance. Therefore, the need for improved and effective identity access management solutions is imperative. The thought of implementing an IAM strategy can make IT executives nervous as the process is known to be complex and costly, making it difficult to achieve the intended goals.

However, when implemented correctly and systematically, identity access management (IAM) can lead to significant benefits such as lower costs, improved security, better compliance and increase user satisfaction and productivity. A decade back IAM solutions were only deployed by leading-edge companies. However, today it has become a compulsory process for most enterprises. Regulations like the Payment Card Industry Data Security Standard, Sarbanes-Oxley Act, the Gramm-Leach-Bliley Act and others today requires organizations and its employees to be responsible for any lack in data protection. Enterprises should implement effective security controls for securing critical data, ensure the privacy of confidential data and efficiently manage privileged identities.

Therefore the essential steps that an enterprise should consider whilst planning an effective identity access management strategy are:

  • The risks relates with IAM and the manner in which it is addressed
  • The organization’s requirements
  • The way to approach IAM within an organization and how effective it is
  • The process of identifying its users and the number of users present in an enterprise
  • The process for authenticating users
  • The access approvals given to the users
  • To monitor whether the users are accessing the IT resources appropriately
  • The process for tracking and recording user activities

Whenever an organization undergoes any changes the IAM process deployed should be changed accordingly. To make this process easy, solution providers specializing in information risk management have come up with innovative IAM solutions, offering services such as:

Strategy and Design
Here the service provider offers a methodical requirement analysis and planning essential for setting up the base for an efficient IAM strategy. The company analyzes the end-user needs through several avenues, that includes field assessments and executive workshops that helps in setting up a strategy and IAM route map. The solution also assists in technology evaluation, business case analysis and solution architecture.

Digital Identity and User Lifecycle Management
This includes the design and management of data to identify individuals to approve them for digital transactions. It is also essential to monitor these identities over a period of time.

Access Management
This provides a comprehensive solution for enterprise access management including single sign on, web access management, information rights management and coverage access control.

Advanced IAM solutions help you to optimize and sustain an IAM strategy. IAM is always active; hence the system should also evolve continuously. IAM addresses and fulfills to this need through system enhancements and upgrades.

Read more on- data protection solutions, risk management frameworks

 
The ever growing collection of personal data, more remote access and the prevalence of crime, such as identity theft, etc., create vulnerabilities. Many businesses face a continuous challenge in protecting sensitive information especially with the advent of new technology as there are plenty of  threats that  can come from employees, bad software, faulty hardware and numerous other sources. It is therefore essential that effective data protection policies and practices are in place, combined with vigilance and strong governance at all levels in the organization, to ensure data protection is taken seriously.

When it comes to protecting the information, the digital era has brought with it exposure to more threats from different directions than ever before. Organizations have realized that the investment required to provide information protection is far less than the cost derived from lack of information availability and accessibility. The main forms of data protection are usually available in the antivirus software, firewalls and data encryption, etc., but this form of protection is not enough today. It has become necessary to invest in additional security software, depending on the sensitivity of data. With only the basic protection, data can be easily accessed by  anyone, however in the case of hackers or identity thieves there is a larger risk of data being misused.

Data protection can be a convoluted aspect of your business as storing, transporting, processing and handling personal information is an organization’s responsibility. There is therefore a need for  adequate steps to be  taken to ensure that this is done with confidence and efficiency. All security risks need to be managed effectively, collectively and proportionately, to achieve a secure and confident working environment. Organizations need to primarily evaluate all its data to determine levels of importance and create an effective data protection strategy. Most enterprises  today have become dependent on the efficiency and security of their data and advanced data protection solutions can effectively prevent data loss.   

To mitigate these security threats partner with a service provider who can exercise adequate risk management frameworks and also help organizations identify and protect confidential information. This is done by building a governance framework, and implementing an effective data protection strategy, as well as a comprehensive analysis of data flow within and between organizational processes. While protecting your IT infrastructure and your data may be one of the most difficult tasks your organization faces, it is imperative to deploy a comprehensive data protection framework across the information Lifecycle.

Also read more on - Information Risk Management, mobile security



 
The present business world  has a highly competitive environment. Enterprises struggle to withstand the competition through technology upgrading,  best-of-the- breed  IT infrastructure, software applications and globalization. To expand the business and fulfill the requirements of a globalized enterprise, enterprises need  a strong marketing team with ability to generate leads.

Enterprises tend to spend  largely on their marketing strategies  to enable them to generate leads. The Internet and the World Wide Web has also provided opportunities in the form of corporate websites and social media to reach out to a wider consumer base.  Nevertheless,  it has been found that only 20% of the leads are actually converted to sales. The need for the hour is an effective lead management solution that will help enterprises in a  big way.

The techno savvy enterprises today make use of lead management software to bring in the desired results of marketing.  Wikipedia defines Lead management as the set of methodologies, systems and practices designed to generate new potential business clientele through their marketing operations. Effective for both business-to-business and business-to-customer markets, this process acts as a precursor to sales management and customer care.

With leads being the  heart and soul of marketing strategy, the success of marketing lies in the effectiveness of  its management. The typical lead management process includes engaging advertisements media for lead generation, creating leads on the basis of  response to advertisements  and capturing these for information. Based on the grading, the potential ones enter the lead nurturing process.

The nurtured leads  which are  further passed on to the sales departments as prospects, also need to be tracked . Professional lead tracking will ensure that enterprises do not  loose the leads nurtured. With success in marketing dependent on  its smart management  leading to customer acquisition, retention and brand reputation, enterprise need to enhance the process of lead management with the help of a strong lead management software.

Leading marketing automation service providers have worked out lead management software that will facilitate enterprises to communicate with the leads.. Though the leads are present, the enterprises need to get them into the sales funnel. Through effective lead generation, data mining & business intelligence, lead qualification, nurturing and  integration with existing CRM systems the software enables B2B enterprises to collaborate opportunities with partners . Besides this also provides analytics of their marketing strategies .

The lead management software  thus  enables the enterprises to  track and  manage the leads throughout its lifecycle till it gets converted into customers, thus bringing in increased revenue and return on investments.


Read more on - Marketing Automation , behavioral analysis

 
With technology advancing day by day and the advent of smart phones, many people and businesses are utilizing mobile applications to assist them with the planning of their lives and businesses. Smartphones are increasingly replacing feature phones in stores and becoming more and more powerful, these are suitable for an increasing number of tasks which have previously been restricted to laptops or desktops. The development of mobile applications has allowed users to enjoy real time information on any device, from anywhere and at any time.

Mobile applications are gaining tremendous popularity throughout the world. There is a great demand for smart phones nowadays; as they include various mobile applications to deliver innovative and exceptional features. Smart phones can do almost anything one would have wanted to do on a desktop computer. It may be Internet browsing, emails, social media, games, photos, music, movies, maps and much more. There is a galaxy of mobile phone applications available today and users can download anything from news update applications, games or navigational applications. Mobile social networking apps  is a phenomenon that is steadily increasing and in fact, each year, more and more consumers are turning to their mobile devices for many uses making the development of mobile technologies increasingly important.


Today iPhone and Blackberry have gained popularity as business phones because of their smart business applications. The significance of mobile apps in today's time is convincing and it will soon turn into a needy perspective in the days to come. With people  increasingly switching over to high end mobile phones there is a rapid increase in the demand of Smartphones and a consequent have led to the booming of several mobile app development companies. Mobile application development is possible in almost all categories and especially business apps in a way that makes life as well as workflow better.

The changing needs of a customer have made it necessary for developers to be ready to create applications that successfully meet  only current demands and also foresee potential future requirements. Parter with a service provider who are capable of tailoring their services to suit your demand and have the required advisory services. They must be able to  meet customer requirements by providing reliable programs, rapid lead times and competitive pricing and also be capable of upgrading services by using cutting-edge technologies. Mobile application development should always be left in professional and expert hands. By outsourcing your mobile solutions or mobile apps from any reputed mobile solutions company and benefit to the most.

Related Links: retail store solutions , consumer electronic solutions

 
In the today's competitive business environment, enterprises need to attract new customers to stay ahead of the competition.  B2B marketing is greatly dependent on the efficiency of its lead management process, and most opportunities to increase revenue in any business often come in the form of gaining new leads. Leads are very important in sustaining expansion and and profitability of any business . However, trying to reach new customers is not an easy task since it is not possible to every turn every lead to an opportunity and not every opportunity into a sale. Enterprises don’t realize is that the improper distribution and management of leads can be quite costly to their business.

The most important aspect of  lead management is not the quantity of leads but quality of leads. A good lead is the one that is ready for sales and results in profit for the company. While there has been a lot of changes in marketing techniques that businesses are using today, and one such change that has greatly improved the marketing world is lead management software. Lead management software is a very essential business aspect that facilitates effective lead generation, management and following up of new sales opportunities. With this software, businesses can ensure that they are taking full advantage of all the available opportunities to significantly increase its chances of succeeding.

Hence, more and more enterprises are using lead management software to prioritize and organize their leads. The process of lead identification, tracking and nurturing is enhanced with the help of robust lead management software. Automated lead management software executes a streamlined and automatic process and ensures that all the stages of the process are completed to attain optimum results. It is important to select solutions that are based on both the client server and hosted model just in case one of them breaks down.

Select the best software for sales and lead management help sales professionals and management of the company to take wise decisions and smartly administrate their sales activities. While purchase any sales and lead management system, it is essential to verify that it precisely fulfills your sales requirement, ensure that the  lead management software that you invest in has the capacity to facilitate consistent communication with leads through a variety of marketing techniques. With a powerful and easy-to-use process, your enterprise can track and manage leads through the entire lead Lifecycle and help  increase revenues and ROI.

Read more on - Demand Generation, social media campaigns

 
Today there is an increased focus on compliance of regulatory mandates, ensuring secure IT systems and the privacy of confidential consumer and enterprise data. These essential technology and business objectives often becomes complex due to factors such as, constantly changing IT platforms, maximizing regulatory demands, maximizing board and shareholder demands for minimizing risk and the rising need to minimize compliance expense. Hence, an efficient and organized approach for attaining ongoing compliance is important for the modern day complex regulatory environment.

A comprehensive Identity Access Management (IAM) platform forms the base of efficient IT security and compliance. The reason being that IAM platform allows you to answer some of the crucial compliance queries associated with your users, such as:

  • Who has access to what?
  • What can they do with that access?
  • What can they do with the information they obtained?
  • What did they do?

In order to answer these questions, it is essential to be able to efficiently manage and monitor user identities, their information usage and access using an efficient IAM program as follows:

  • Control Identities – IAM programs help to monitor user identities, their roles, allows users to avail the resources, streamlines compliance with identity access management policies, and monitors the user and compliance activity
  • Control Access – Enforce the policies associated with system services, web applications and vital information. IAM also helps in managing the privileged users and avert improper actions.
  • Control Information – IAM program helps in classifying, discovering and preventing the leakage of private customer and consumer data.

As and when an organization evolves the IAM processes implemented too requires changing accordingly. Service providers that specialize in risk management frameworks have come with IAM solutions that make this task simple. They function in the following three phases explained below:

Strategy and Design
This phase provides a methodical requirement analysis and planning that is essential for establishing a base for an efficient IAM strategy. Here solution provider evaluates the requirements of the end-user through multiple channels, such as field assessments and executive workshops that enables to set up a strategy and IAM route map. The solution also assists with technology evaluation, business case analysis and solution architecture.

Digital Identity and User Lifecycle Management
This phase involves the design and management of data to recognize individuals in order to sanction them for digital transactions. It is also important to monitor these identities over a period of time.

Access Management
This phase provides a complete solution for enterprise access management comprising of single sign on, web access management, information risk management and coveraged access control.

Service providers of IAM solutions today help companies to optimize and sustain their IAM strategy. IAM has always been active, and hence your system also needs to change constantly. Innovative IAM programs address and fulfills this requirement efficiently through system enhancements and upgrades.

Read more on - mobile security, data protection solutions

 
The rapid development of mobile technology  and its growing integration with the cloud creates new opportunities for both consumers and Enterprise that were unimaginable only a few years ago. One of the most innovative and advanced development in technology is the Android Application Development, and the most extensively used mobile OS these days is Android. The developer community today is working constantly on multiple applications and are feeding in some of the updated technical achievements. All over the world, software developers are trying to build up different applications based on the operating system of Android.

Today’s wireless environment requires businesses to have the unique ability to reach their users wherever they live, work, or play. This evolution also means that solution providers must constantly update their technology to stay relevant in this extremely competitive market. There are plenty of other technical details that you need to keep in mind to have a successful android app development experience.

With everyone wanting to use the latest and trendy mobile phones, the craze for Android phones are increasing by the day. Android, being an open source platform enables developers to attain an edge over other market players. The android application development is perfect for all kinds of inter-application integration. It is an ideal platform in a situation where several programs can be combined or cross-promoted. This technology is perfect for any closely knit connection between different software applications and a number of  developers have been using Android to innovate applications.

In today’s world, android software development has become a crucial tool for development. It is best to outsource  an experienced Android application developer to create innovative applications for your business. As technology is changing at a rapid pace and it is very important to choose a developer who is well aware of these changes, so as to ensure better compliance of your Android based applications. Android application brings out modernism with so many creative features in the business world.

To get the maximum benefit out of the android application development one can only consider professional company which provides better services in this competitive market. It is better to consult a professional expert Android Software Application development service provider if you want a unique and new Android Application to be developed. With the huge number of Android app development companies available, there is no problem in hiring Android app developers who are capable to develop robust and intuitive applications for the end-users. With advanced software product development solutions, they develop and test all the apps to ensure its functionality on the Android platform.


Related Links: retail store solutions, healthcare software development

 
Today's business environment is an aggressively competitive one. Technological innovations and globalization have helped enterprises stay ahead of their competitors. With the basic aim of every business enterprise to be  profit oriented, they  take steps to market their products and services across wide  geographical regions  through various modes including the world-wide web.

Effective marketing of products and services lead generation quality sales leads. However,  the enterprise today with all the technology know how are still challenged to create business strategies that would help manage demand generation campaigns and effectively evaluate  return on investments.  Adoption  of effective marketing automation solutions  by the new age business enterprises help them combat the  complex scenario and streamline marketing and sales functions.

The business enterprises that think of creative and innovative solutions to meet the demands of the customers tend to achieve maximum sales leads. Thus innovation is must in the enterprises marketing plan. The marketing automation solutions is innovative and intuitive and provides the B2B  and B2C sales channels an spontaneous platform for the ever-changing marketing landscape.

Today with technology so involved in every aspect of the business world,  e-commerce has  become a popular method of  business expansions. This has brought to light a number of marketing  tools that has been developed over the years. Email marketing is a powerful marketing tool popular among the B2B enterprises. Being  low cost and  effective means to reach a wide range of  targeted audiences this is an effective way for  building relationship with prospects,  past and present customers. Combined with marketing automation tools from the leading service providers helps enterprises target their emails accordingly.

However, success of the business enterprise is largely dependent on the level of  synchronization of  the sales and marketing efforts of the various teams. Marketing automation systems  facilitates  a high-level of real-time communication between the teams. Social media campaigns also play a great role for communication and feedback between teams as well as customers. This helps to augment the marketing campaigns on the basis of sales team feedback  which further facilitates  greater lead generation.

An effective marketing automation solutions  will  aid generation of qualified leads. Together with the insight provided by the marketing automation  systems the teams can work out better campaigns. With foundations of the marketing campaigns today  based on real data, enterprises gain greater control . The marketing automation solutions thus provides greater return on investment and a competitive edge for the global enterprises.



Also read more on - Lead Management , Lead Nurturing