Enterprise software, as the name suggests, refers to software used in organizations as opposed to software used by individuals. According to Martin Fowler, the great British author and international speaker on software development, “Enterprise applications are about the display, manipulation, and storage of large amounts of often complex data and the support or automation of business processes with that data.” Enterprise software solutions encompass tools such as  automated billing systems, customer relationship management, human resource management, online shopping and online payment processing, interactive product catalogue, security, enterprise content management, IT service management,  enterprise resource planning, business intelligence, project management, collaboration,  manufacturing, enterprise application integration, enterprise forms automation and so on.

The advent of new technologies in the enterprise software world has changed the way enterprises conduct businesses today. The introduction of cloud and mobility technologies into enterprise software has significantly increased productivity for businesses; from mobile apps that give a company’s employees access to real-time data, to cloud-based platforms that enable enterprises to quickly access new products without building the underlying infrastructure or deploying costly in-house solutions. Data processing systems have also increased in speed and complexity, from data warehouses that quickly pull information, to business intelligence solutions that interpret this data, to decision support systems that leverage the data to help organizations make competitive decisions.

Despite these advancements in the enterprise software world, most survey results point to the widespread dissatisfaction among IT professionals and business managers with the performance of enterprise software. Compared to consumer software, business managers and IT professionals consider enterprise software to be outmoded, less innovative, rigid, unreliable and hugely expensive. According to them, the enterprise software solutions lack the ability to support changes in the business such as new regulations, new reporting structures and mergers and acquisitions.

Hence, there is the need of companies adept in providing product R & D services to understand the enterprise needs and create solutions that accelerate the future of business. Enterprises, therefore, must collaborate with best of the breed companies that have helped in creating amazing products that make businesses run better. This includes SaaS-based CRM and ERP apps that provide remote access to infinitely scalable information, to social enterprise programs that enable a company’s employees to collaborate securely with each other. Here is a look at the expertise of a best of the breed product development company.

·         IT management & security

·         Business process management (BPM)

·         Enterprise resource planning (ERP)

·         Supply chain management (SCM)

·         Decision support systems (DSS)

·         Customer relationship management (CRM)

·         Collaboration software

·         Productivity software

Thus, by collaborating with solution providers having experience with cross-industry technologies can help enterprises in accelerating their future.

Related Links: content engineering , product engineering services

Marketing plays a vital role in lead generation as the marketers are responsible for creating awareness for a product or service and bringing a lead to the site. They are responsible for nurturing leads and when the leads are sales ready pass them on to the sales team for conversions. However, according to Forrester Research, nearly half of all B2B marketers close less than 4% of all marketing generated leads.This is definitely shocking and the reason for this is that marketers and brand managers spend time, resources and budget to reach out to their target audience via traditional media. Here is a look at some of the traditional marketing funnels for tracking leads. A marketing funnel refers to the different methods employed by the marketers to attract new prospects and convert them into customers.

Traditional Funnel
A basic and focused funnel, it shows the transformation of leads into customers. The concept of the traditional marketing funnel via television, radio and print is to market to the masses, hoping to attract the attention of some but eventually it attracts only a few customers. However, the cost for generating these few leads and even fewer actual customers is very high.

Prospective Behavior Funnel
It focuses on the behavior of prospects in different stages of the buying cycle and determines how to create demand for a product during these various stages. The number of people making a purchase decision is insignificantly small here.

Purchase Cycle Funnel
It provides a method of understanding and tracking the behavior of an average customer throughout the sales process. This funnel can help companies plan their strategies in advance, improve conversion rates into sales and evolve the sales process to design CRM, for retaining customers.

Website Sales Funnel
This funnel measures the activities performed by the visitor on the site even before they become a lead. Source of the visitors, their level of engagement with the content on the site, their reaction to different calls to action on the site and their interaction with the company – via form fill or request form before the sale is made, are all qualifiers which decide if a lead is worthy of entering the sales funnel.

Though traditionally marketing and sales are considered as two separate departments, both share a common objective. However, the lack of alignment between the two departments has prevented enterprises from realizing their objectives. Hence, to tide over this problem, enterprises need to deploy marketing automation software that helps the marketing as well as the sales teams about the lead movement from one stage to the other.

Thus, the need of the hour is marketing automation software that provides the ability to distinguish hot leads from cold or less engaged leads, guide prospective leads and help them make a purchase decision through effective lead nurturing tactics.

Read more on - Lead Generation, Marketing Automation