‘The Immortals of Meluha’ by Amish Tripathi is a story set in the ancient times but its essence is relevant with the modern times. This is a story about the Meluhan civilization(generally referred to as the Indus Valley Civilization) in 1900BC that is threatened by the Chandravanshis and the Nagas. The sacred Saraswati river is on the verge of extinction and the magical somras is reducing. Amongst a reign of terror and chaos comes along the hero, Lord Shiva. Here lord Shiva has been depicted not as a celestial being but as a mere mortal. Shiva gives in to his destiny while finding his love and leads the country against the evil-doers thereby liberating them from the enemies and emerging as a true warrior.

The story is about Shiva’s trials and tribulations. His struggles to come to terms with his own demons, the battle with his confusion and frustration seem real and close to what the living beings experience in their lives. The story has struck a chord with the readers as they face the same issues every day. The style of writing used by the author is conversational to gel with the masses and the novel has been a hit with the readers. Amish has also dealt with issues of terrorism, untouchables and immigration which captivates the readers’ interest. He has beautifully woven the story to make comparisons with the strong beliefs of individuals in the modern age.

The book contains sufficient doses of drama, romance and torment, and engages the reader from the start to the finish. Amish has written a sequel called ‘The Secret of the Nagas’ and comes across an equally exciting book set to enthrall the readers. The author Amish Tripathi is a marketing professional and has become a favorite amongst the readers for his creative and unorthodox style of writing.

You can buy ‘The Immortals of Meluha’ from online bookstores and avail amazing discounts. The online bookstores have an admirable collection of the latest books and you can easily find them here without experiencing agonizing waiting periods. More and more people are resorting to online shopping due to time constraints. You can buy books online from the comfort of your home and at competitive prices. You can also browse through their sections to view the books they have on sale and come across some wonderful deals. Buying online books is sensible as you can save precious time.

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Reading was the primary activity taken up for leisure before the advent of television, computers and new technology. For those of you who are fond of reading, and do not find the time to sit and browse through the piles of books in a bookstore, buying books online can be the easy way out.
With the concept of online shopping catching up, it has been possible to provide goods and services on a global level through an e-shop, web store or a virtual store.  These are just like your book store where purchase textbooks, novels and fictions, but the difference being you are now surfing the web to buy books.

Buying online books may have its benefits as online shopping stores differ with their prices as you find some sites selling cheaper books and at times you may find a bargain in as some sites also sell second hand textbooks and offer a buyback facility.
This business-to-consumer online book stores provide avid readers a chance to stay in touch with contemporary writers or choose books from various disciplines, online. The online booksellers generally offer all types of books with doorstep delivery option. Choosing a book from an online bookstore is very easy. One need not spend time browsing for the required book. Listing out your requirement in a search engine will take you through the world of online books   and the availability.

The books are catalogued making the search easier. You can read the review of the book before making the decision to purchase it. It can not only save you a lot of time and hassle, you can also know the popular books customers are viewing or buying, best sellers and discounts and offers.

If you want to send gift check or gift vouchers you have the option available on these India online shopping portals. All you have to do is choose a specified amount you need to send the gift voucher/check to the person concerned for him/her to redeem it. Most portals provide free shipping and generally deliver the books in 7 days.

The online bookstores maintain good customer relations by keeping their customers and visitors updated about book releases, discounts or freebies offered by them through emails.
Online shoppers are offered advance purchase of books that are slated for a late release in certain locations. This trend has gained momentum in India too. There a number of Indian publishers and e-commerce companies which sell books online. Students get access to educational books from various authors and at discounted rates are comparatively better than those offered at the bookstores.

The ability to buy books online has helped many people to keep abreast of the topics they love and find the books that they are looking for, even the rarest editions can sometimes be found online.  Not only that you will also receive notifications from online book stores when they have seasonal discounts or clearance sales that you can avail, saving you a lot of money.

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Over the past few years, India has shown a steady progress in eCommerce. Merchants and dealers of various goods and products have increased over the past few years and want to reach out to national as well as the international customers. The best alternative is undoubtedly online trade. In the initial years, eCommerce faced bottlenecks such as lack of computer penetration and cyber literacy that had resulted in a stunted growth. However, today the situation is much positive and flourishing. People are much more cyber savvy than before, and are willing to delve in multiple online avenues for business as well as purchases.

Whether it is purchasing something for ourselves or sending across a gift to a distant friend, acquaintance or relative, most of us resort to online shopping. The main reason for this is the set of benefits that one experiences. Firstly, you can shop from these portals anytime of the day and from anywhere. You can be at home taking care of your household chores or in office preparing for a presentation, all you need is the internet and a computer, to shop online. Everything happens with the “click” of the mouse. Secondly, since you can shop from anywhere, anytime you need not travel down to the shopping mall, facing the mob and traffic congestion on your way. Hence, you save a few bucks as well. Finally, while you are shopping online you can compare prices of one website with the other, in minutes. Whereas, if you had to do the same thing in a shopping mall, it would become tedious and time consuming roaming from one shop to the other.

Online shopping sites in India presents you with a plethora of goods and products. Browse into any top online shopping portal and you will find various sections such as electronics, gadgets, computer peripherals, attire, beauty products, health care and child care products, lifestyle and interior décor, decoratives, jewelry, cosmetics, accessories for men and women, kids wear, consumer durable and household appliances, chocolates, paintings, gift vouchers, gift articles and many others. As you browse, the WebPages display all the necessary details about the product and its price. If you have any query, you can dial in the 24 x 7-customer care number for further assistance on the product, billing, and delivery or for any other purposes.

Over the past few years, India online shopping has increased in leaps and bounds. One of the major reasons is because of the “Cash on Delivery” option that most sites are now adopting. This is because not many people are comfortable in sharing their financial details online to any third party. In addition to that, keeping in mind certain issues regarding cyber payment frauds that occurred in the past most people are inhibited to shop with their debit or credit card. Hence, the COD option is safe and encourages people to purchase goods and products online.

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